Wednesday, 12 November 2014

Research on Designer's Self Promotional Kit

Of all the references I've found, these are a few which I find them interesting and might apply in my own promotional kit.

Tien-Min Liao

- a folded poster: functional and practical
- shows the personality of the designer: precise and organised, and has a different perspective in viewing things
- art direction: photography, which is something I am interested in



- "Let Me Grow with You" and "Help Is On The Way", respectively: cleverly uses phrases where its concept expands throughout the whole promotional kit
- eye catching presentation form and content (growing tray with seeds and a first aid kit), which again, is relevant to the whole concept

** it is important to consider about sustainability, in these cases, all containers and items could probably be put into use (in other words, not to come out with a special form of presentation just the sake of grabbing attention but without function)




- I like the idea of using a tote bag to hold all items, very sustainable
- promotional items are not too bulky




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Points to keep in mind:
1. personality 
2. consistency and relevance in concept
3. functionality and sustainability (information presentation, promotional item choice and storage)

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