Tuesday, 9 December 2014

Name Card, Cover Letter, Envelope, Poster, CV Layout

Optical illusion references and tutorials





Attempt 1



- very little illusion because there is lack of contrast within the motif itself
** is it necessary to use the logo anyway????
   - since my concept: connect two things to create vibe, I might as well simplify it and just use the two colours and create optical illusion







Op art references and tutorials




Name card


- apply vibrating colours in op art
- empty space at info side so that I can leave some personal doodle or note to the person I gave the card to















Envelope

Cover letter




- feels very corporate

































Poster (A2)




- image could be clearly seen at a distance of 2-3 meters
































CV





- very formal
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Feedback:
- attempt 2 is better
- try print name card on shimmering paper to see whether optical illusion effect could increase or not
- name card info side can do without element, make sure it is comfortable and pleasing to the eyes
- envelope flap's lines are too wide
- cover letter's element could change to cyan and magenta 2pt lines
- poster size could reduce to newsletter size, and image could be seen at reading distance, more functional and reasonable
- cartoon image in poster doesn't fit the overall feel
- try incorporating the elements (cyan and magenta lines) to newsletter-brochure, CV

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