Final Name Card, Cover Letter, Envelope, CV, Newsletter, Website

Name Card

Cover Letter

Envelope

CV

Newsletter

Website Mock-Up

Printing findings

1. The printing effect differs with different Paper gsm

    - Maple Bright 250gsm: colours are lighter and less vibrant when compared to 140gsm

2. Shimerring paper like Italy Pearl Card, Ice White, 200gsm
    - does enhance the vibration effect but still not as strong as Maple Bright 140gsm

Proposed type of packaging

- thin air tight plastic wrapper like how some magazines are sold

- problem: how can one keep all the contents as a whole after tearing the wrapper?

                 ~ have a pocket with the same design as the cover for storage purpose
** unfortunately, unable to find a place for vacuum packaging
    - wrap with normal plastic bag instead

Name Card, Cover Letter, Envelope, Poster, CV Layout

Optical illusion references and tutorials

http://design.tutsplus.com/tutorials/how-to-create-a-moving-image-optical-illusion--psd-7646

Attempt 1

- very little illusion because there is lack of contrast within the motif itself

** is it necessary to use the logo anyway????

   - since my concept: connect two things to create vibe, I might as well simplify it and just use the two colours and create optical illusion

Op art references and tutorials

http://www.shutterstock.com/s/optical/search.html

http://vectips.com/tutorials/create-artworks-opt-art-style-using-adobe-illustrator/

https://www.youtube.com/watch?v=ocQXePVc8I4

Attempt 2

Name card

- apply vibrating colours in op art
- empty space at info side so that I can leave some personal doodle or note to the person I gave the card to

Envelope

Cover letter

- feels very corporate

Poster (A2)

- image could be clearly seen at a distance of 2-3 meters

CV

- very formal

_______________________________________________________________________________________________

Feedback:

- attempt 2 is better

- try print name card on shimmering paper to see whether optical illusion effect could increase or not

- name card info side can do without element, make sure it is comfortable and pleasing to the eyes

- envelope flap's lines are too wide

- cover letter's element could change to cyan and magenta 2pt lines

- poster size could reduce to newsletter size, and image could be seen at reading distance, more functional and reasonable

- cartoon image in poster doesn't fit the overall feel

- try incorporating the elements (cyan and magenta lines) to newsletter-brochure, CV

Name Card, Cover Letter Layout 1

Name Card

- front: logo only

- back: with logo and handwriting 

** like it because it feels more 'me' and lively
** back should be as comfortable as possible to rest the eyes

- a different arrangement

** like info arranged flush right

- playing with 3 logos in different positions: movements and evolution

- exploring different existing typefaces

- back: coloured or black and white logo????

** overall very corporate feel

Cover Letter (writing side)

-  exploring different layout

- coloured or black and white logo????

- handwriting doesn't seem to match with existing font...

Cover Letter (pattern side)

- propose to have a pattern side to make it all seems to be a whole package

- exploring on patterns formed by a repetition of logos

- $$++

CV

- feels very institutional

_______________________________________________________________________________________________

Feedback:

- to make optical illusion name card

- handwriting fits with existing typeface

- not necessary to have a pattern side for cover sheet as long as it has the elements (eg. colours) at the writing side