Final Name Card, Cover Letter, Envelope, CV, Newsletter, Website

Name Card

Cover Letter

Envelope

CV

Newsletter

Website Mock-Up

Printing findings

1. The printing effect differs with different Paper gsm

    - Maple Bright 250gsm: colours are lighter and less vibrant when compared to 140gsm

2. Shimerring paper like Italy Pearl Card, Ice White, 200gsm
    - does enhance the vibration effect but still not as strong as Maple Bright 140gsm

Proposed type of packaging

- thin air tight plastic wrapper like how some magazines are sold

- problem: how can one keep all the contents as a whole after tearing the wrapper?

                 ~ have a pocket with the same design as the cover for storage purpose
** unfortunately, unable to find a place for vacuum packaging
    - wrap with normal plastic bag instead

Name Card, Cover Letter, Envelope, Poster, CV Layout

Optical illusion references and tutorials

http://design.tutsplus.com/tutorials/how-to-create-a-moving-image-optical-illusion--psd-7646

Attempt 1

- very little illusion because there is lack of contrast within the motif itself

** is it necessary to use the logo anyway????

   - since my concept: connect two things to create vibe, I might as well simplify it and just use the two colours and create optical illusion

Op art references and tutorials

http://www.shutterstock.com/s/optical/search.html

http://vectips.com/tutorials/create-artworks-opt-art-style-using-adobe-illustrator/

https://www.youtube.com/watch?v=ocQXePVc8I4

Attempt 2

Name card

- apply vibrating colours in op art
- empty space at info side so that I can leave some personal doodle or note to the person I gave the card to

Envelope

Cover letter

- feels very corporate

Poster (A2)

- image could be clearly seen at a distance of 2-3 meters

CV

- very formal

_______________________________________________________________________________________________

Feedback:

- attempt 2 is better

- try print name card on shimmering paper to see whether optical illusion effect could increase or not

- name card info side can do without element, make sure it is comfortable and pleasing to the eyes

- envelope flap's lines are too wide

- cover letter's element could change to cyan and magenta 2pt lines

- poster size could reduce to newsletter size, and image could be seen at reading distance, more functional and reasonable

- cartoon image in poster doesn't fit the overall feel

- try incorporating the elements (cyan and magenta lines) to newsletter-brochure, CV

Name Card, Cover Letter Layout 1

Name Card

- front: logo only

- back: with logo and handwriting 

** like it because it feels more 'me' and lively
** back should be as comfortable as possible to rest the eyes

- a different arrangement

** like info arranged flush right

- playing with 3 logos in different positions: movements and evolution

- exploring different existing typefaces

- back: coloured or black and white logo????

** overall very corporate feel

Cover Letter (writing side)

-  exploring different layout

- coloured or black and white logo????

- handwriting doesn't seem to match with existing font...

Cover Letter (pattern side)

- propose to have a pattern side to make it all seems to be a whole package

- exploring on patterns formed by a repetition of logos

- $$++

CV

- feels very institutional

_______________________________________________________________________________________________

Feedback:

- to make optical illusion name card

- handwriting fits with existing typeface

- not necessary to have a pattern side for cover sheet as long as it has the elements (eg. colours) at the writing side

Logo Sketches

Initial idea

- Lissajous Curve is very similar to "C"

- to merge with my initials (CHT)

Sketches 

- the "C" itself seems to be fine, adding other elements seems to be too much
- repetitions of "C" might be more dynamic

Exploration with different angles

Testing on sizes

Colour exploration

Final choice

Idea Generation 4

References: 

Vibrating colour combinations

http://accessibility.psu.edu/brightcolors

http://www.jaimetreadwell.com/DCCC-Vibrating-color-project.htm

Animated optical illusion

https://www.youtube.com/watch?v=q7KswC9wCSY

_______________________________________________________________________________________________

Feedback:

- can continue with this idea

- make sure the colours vibrate!!
- a short introduction is necessary to explain how the Lissajous Curve is related to the promotional kit

- animated optical illusion not relevant as it involves manual action

- to make sure that poster has the 'wow' effect, showing the process of the curve evolving to something extremely complicated 

Idea Generation 3

References:
 

Interference

 http://www.moma.org/collection/object.php?object_id=44075

Lissajous Curves

http://1000things.org/en/topic/visualisation 

Logo inspired by Lissajous Curve

https://www.ll.mit.edu/about/History/logo.html 

 

 http://www.embelton.com/embelton-wins-abc-studios-project-in-brisbane/abc-logo/

 http://www.uec.ac.jp/about/profile/pamph/pdf/gaiyou2012-2013.pdf 

Posters, artwork of Lissajous Curve

 http://fineartamerica.com/art/all/sine+wave/posters

http://www.dextersinister.org/library.html?id=128

http://blogs.scientificamerican.com/symbiartic/2014/05/19/can-machines-produce-art-that-moves-us/